WHERE STORIES COME TO LIFEÂ
AT ASJAI LOU CASTING, WE’VE REDEFINED WHAT IT MEANS TO FIND TALENT.
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It’s not just about casting roles—it’s about celebrating authenticity, empowering real people, and bringing unique stories to life.
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Led by award-nominated casting director Asjai Lou, we’ve worked on some of the industry’s most iconic projects, including American Idol, Big Brother, and campaigns for brands like Nike and McDonald’s. But more than the credits, it’s the connections with people that define our work.
Now, with the introduction of the iCu Fund and iCu Store, we’re expanding our mission to include the creators and casting professionals behind the scenes. Because whether you’re in front of the camera or working tirelessly to shape the bigger picture, your contributions deserve recognition and support.
OUR MISSION
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- Discover Real Talent: Seek out authentic individuals with stories that resonate.
- Empower Everyday People: Inspire people to take a chance on themselves and embrace their potential.
- Uplift Creators and Casting Professionals: Provide resources, funding, and recognition to those shaping the entertainment industry.
- Support Creativity: Fund innovative projects and bold ideas through the iCu Fund and iCu Store.
- Celebrate Authenticity: Build a community that values real stories and unique perspectives.
