THE iCu FUND: EMPOWERING REAL PEOPLE, CREATORS, AND CASTING PROFESSIONALS

Who the iCu Fund Supports

The iCu Fund is designed to uplift and empower:

📌Everyday People: Individuals with unique stories, talent, and creativity who need resources and encouragement to take the leap toward their dreams.
📌Creators: Visionary artists and storytellers ready to turn their passion projects into reality but held back by a lack of funding or support.
📌Casting Professionals: The often-overlooked architects of talent who rarely get the chance to work at their full creative potential. For casting pros, the iCu Fund offers opportunities to secure funding, launch their own creative ideas, and explore income streams outside traditional casting work.

Why the iCu Fund Was Created

The entertainment and creative industries thrive on passion, innovation, and talent—but too often, those who contribute the most are overlooked or underfunded.

📌Everyday people are told they don’t fit the mold, yet their authentic stories have the power to inspire.
📌Creators with groundbreaking ideas face barriers to turning those ideas into reality.
📌Casting professionals, who consistently shape the industry by finding and supporting talent, rarely receive the funding or opportunity to explore their own creative potential.

The iCu Fund was created to fill these gaps. It’s about giving real people—at every level of the creative process—the tools and support to thrive.

What the iCu Fund Provides

The iCu Fund turns passion into action, offering:

📌Startup Grants: Financial support to help launch creative projects and ideas, no matter what they are.
📌Resources: Tools, guidance, and encouragement to keep dreamers and creators motivated.
📌Opportunities for Casting Professionals: Funding to support creative ideas and projects that allow casting pros to explore their full creative potential and build new income streams.

Why the iCu Fund Matters

The creative world is full of untapped talent, ideas, and stories waiting to be told. But too often, people lack the funding or encouragement to take that first step.

For casting professionals, the need is even greater. Despite shaping the stories and talent we see on screen, casting pros rarely get the opportunity to explore their own creative passions. They’re often left working within the constraints of someone else’s vision. The iCu Fund exists to change that by providing the support and freedom they need to innovate, create, and thrive.